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We'll set the scene: 1989. Belgium. Boy on bike. (OK, make that a young man of 32). As our aspiring young homebrewer rides his mountain bike with fat tires through European villages famous for beer, New Belgium Brewing Company was but a glimmer in his eye. Or basement. For Jeff Lebesch would return to Fort Collins with a handful of ingredients and an imagination full of recipes. And then there was beer. Jeff's first two basement-brewed creations? A brown dubbel with earthy undertones named Abbey and a remarkably well-balanced amber he named Fat Tire. To say the rest was history would be to overlook his wife's involvement. Kim Jordan was New Belgium's first bottler, sales rep, distributor, marketer and financial planner. And now, she's our CEO.


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