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One of the most traditional beers in Mexico, Corona Familiar is packaged in a classic brown bottle that is ubiquitous in all of Mexico's territory, and for several generations has embodied the tradition of Mexico's beer culture. The Spanish word "Familiar", (in English "Family"), originates from the fact that the 32 oz. bottle was created to be served in individual portions and shared with friends and family, much like a bottle of wine in Mediterranean countries. This is the Familiar "ritual." Although sometimes Corona Familiar is used as a single-serve, in Mexican culture it is often served at the center of the table to be shared.