4 %
Perhaps no brand in our portfolio outshines Sol, a crisp, light-bodied lager with an exquisite aroma and youthful identity. Named for a ray of sun sparkling through a German brewmaster's mixing beaker, Sol has undergone a remarkable rebirth from a small working class brew to one of the greatest success stories in the history of Mexican beer. When market studies revealed that young people identified with the brand's sunny individualism and enjoyed its clean, natural taste and smell, the company re-launched Sol domestically in 1993 as part of an innovative strategy that built buzz around the brand one region at a time. Today the brand is a powerhouse in Mexico and a serious player in Asia, the Middle East, and South America.
There are no reviews for this item.
Sol Cerveza
