Craft Beer Vs Industrial Beer

Cultural events

Chiara Chi@ra
Craft Beer Vs Industrial Beer

I was sitting and chatting with a friend of mine at his home until he asked: Why don’t we drink a Bud and that’s it? Now, I don’t want you to think that I drink exclusively craft beers…but a Budweiser has never been my first choice! It would be too much to expect my friend to know the ingredients of a beer, let alone if he knows the productive process of a craft one! That said and considering also the beautiful and colorful labels and original names and the variety of choices available, I took a deep breath holding my Bud and the journey began. This is the conversation we had and it all started with this question: “Have you ever try to imagine an ancient Egyptian moving and carrying pyramid blocks back and forth taking a rest opening a Bud? (Every time I think about this I can’t stop laughing) A little bit of history is necessary (I said) even cause during that time beer was already popular and part of the civilization. Here is the basic difference between industrial and craft beers: History, history of a recipe, culture, passion…and definitely not a large scale business or affair! The first beers were brewed either with wheat or barley and such drink was part of their diet as well enjoyed by Mesopotamian; farmers, artisans and even noble families. This civilizations possessed excellent chemical skills that allowed them through multiple varieties of wheat and barley to produce bread (hetep) and beer (henquet) handling, I would say very well, yeasts and cereals. Evidence shows that when barley was used, the beer needed to be filtered and such process wasn’t required when using wheat. The yeast used for the fermentation was extracted from the must and the sugar from the starch of different cereals while through chemical mechanisms, microorganisms and bacteria were kept way. At this point, the whole mixture was dissolved in water and subsequently fermented in clay pots originating a superb beer with a high alcohol percentage.” << I bet this process is familiar with many home brewers even though I don’t picture them pounding the must or sterilizing clay pots with ashes (lol). It would be nice to talk how they used to pair their beers with yummy pizzas (pite) and how fascinating their culture is…but let’s go back to our beer now >> My friend handle me another Bud which I could, but didn’t refused and….ttzzzuuufffff echoes in my ears and the story continue… “A craft beer often has a hand down recipe or it is a result of several experiments and gives you pleasant feels that industrial beers can’t even dream of! When I opened this Bud I felt like it was a Coke can and my friend exclaimed: It’s just a beer! What did you expected?” << I didn’t want to punish him with boring facts about bottle fermentation or all the different types of corks or the pasteurization, but I had to >>. “A craft beer for as simple it can be, involves all of the senses…” - I invited him to pour his Bud into a glass and it was like seeing an aspirin fizzing in the water with a very shy foam -. “See my friend (I took a sip)… A craft beer is alive and it looks like there’s a party in there. All the microorganisms and flavors would have been there and you could see them all. Take a look at your glass, I said. Everything is dead instead and if you raise the glass you can see me through. If it was a good beer (I pointed the glass) the foam was full and almost creamy and you could smell all the flavors in it and when you take the very first sip, at the right temperature obviously, you can distinguish all the ingredients. The hop tells you his story as well as the malt and yeast. The one you are holding it’s most likely containing surrogates like rice and corn that, beside making all this kind of beers taste the same, they lower the costs of production … You can drink craft beers at any season without waiting for the hot summer days as you are used to, I stated! ‘See what I mean?’ I asked. Even the same craft beer has a different new taste from time to time... and every time you become more confident with the ingredients as the flavors whisper their stories. Hi, my name is Malt Pilsener. You see me clear because I am just a little roasted and… Hi, my name is Pale instead. I am stronger and more roasted… Do you feel me? Do you smell me?...Nice to meet you…I’m Mr. Hop! Hey…Hey…my friend exclaimed! Are you here?…helloooo… Oh..sorry! I was caught on…no nothing…did you ask me something? Do you have an idea on how the ancient Egyptians use to cool down their beers?” That’s my friend…we have definitely more in common when it comes to cars and travels. Sorry Bud, but I rather drink craft! Myonlybeer.com

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