Like many great Michigan ideas, Wolverine Beer was born in a Jeep, in a snowstorm, on I-75. We (that is to say Matt Roy and Trevor Thrall, Wolverine's fearless founders), were heading up north for a guys weekend of poker and snowmobiling. The trip took forever thanks to the snows but it gave us time to talk about all the beer we had in the cooler. We had enough beer for a small army - microbrews from all over Michigan, imports from Europe, St. Louis, and Milwaukee. But as we talked we realized something big was missing. We didn't have a regular Michigan beer, a beer made in Michigan that everyone could enjoy, a beer that says, "I'm from Michigan and my beer kicks ass!" We talked about that for a long time. Eventually we realized we could either keep complaining or we could do something about it. And that's when we decided to start Wolverine State Brewing Company and make a beer that all Michigan beer drinkers could enjoy and be proud to call their own. That's how the idea for Wolverine Premium Lager was born.
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Wolverine State Brewing Co.
