We launched UFO Beer Company to challenge what craft beer could look and taste like. The year was 1998, and we were feeling aspirational. NASA was sending John Glenn back into space. The X-Files movie was coming out (Lost in Space too, but we don’t really like to talk about that). On a fateful voyage to the opposite coast, we discovered that breweries of the Pacific Northwest were serving up delicious pints of cloudy wheat beer, a new concept for American craft brewing. We couldn’t get enough of the stuff, but the style had yet to make its way to our home in the Northeast. Life had given us lemons, so we rolled up our sleeves, sliced them up, and garnished our first beer with them—a cloudy hefeweizen called UFO.